Sam Mason

Sam brings a people-first leadership style and a strong track record of building sustainable services and high-performing teams. His connection to the outdoors runs deep — he’s been walking, climbing, skiing and biking since childhood, and still spends most of his free time in the mountains of North Wales and the Lake District.

Sam’s career brings together outdoor culture, heritage venues, visitor experience and partnerships. From leading Kendal Mountain Festival to his work at Brockhole on Windermere, He is focused on creating accessible, meaningful outdoor experiences. He also brings valuable experience in fundraising and partnerships, working with organisations like Wanderlust Women, The Great North Swim and Wheels for All.